{"id":348,"date":"2025-12-17T17:43:48","date_gmt":"2025-12-17T15:43:48","guid":{"rendered":"https:\/\/hawai.li\/de-le-court\/?p=348"},"modified":"2026-04-07T18:15:48","modified_gmt":"2026-04-07T16:15:48","slug":"frais-de-marketing-quelle-limite-pour-lentrepreneur","status":"publish","type":"post","link":"https:\/\/dlctax.ch\/de\/frais-de-marketing-quelle-limite-pour-lentrepreneur\/","title":{"rendered":"Frais de marketing &#8211; quelle limite pour l&rsquo;entrepreneur?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\ud83d\udc49 La contribuable est active dans la gestion de fortune. Le fisc effectue un audit des comptes et constate diff\u00e9rentes charges comptabilis\u00e9es comme frais de marketing :<br>\u25b6\ufe0f parties de chasses \u00e0 l&rsquo;\u00e9tranger<br>\u25b6\ufe0f restaurant<br>\u25b6\ufe0f voyages (notamment d\u00e9placement en h\u00e9licopt\u00e8re \u00e0 l&rsquo;\u00e9tranger)<br>\u25b6\ufe0f cadeaux<br>\u25b6\ufe0f autres (abonnement de fitness du PDG)<br><br>\ud83d\udc49 Le fisc estime que ces frais ne sont pas des d\u00e9penses commerciales.<br><br>\ud83d\udc49 Les juges f\u00e9d\u00e9raux rappellent que \u00ab\u00a0tout ce qui, d&rsquo;un point de vue commercial, peut \u00eatre consid\u00e9r\u00e9 de bonne foi comme faisant partie des frais g\u00e9n\u00e9raux doit \u00eatre reconnu fiscalement comme justifi\u00e9 par l&rsquo;usage commercial. Peu importe en revanche que la soci\u00e9t\u00e9 ait pu se passer des d\u00e9penses en question ou que celles-ci aient \u00e9t\u00e9 conformes \u00e0 une gestion rationnelle et orient\u00e9e vers le profit. Il n&rsquo;appartient en effet pas aux autorit\u00e9s fiscales de remettre en question l&rsquo;opportunit\u00e9 d&rsquo;une d\u00e9pense\u00a0\u00bb (cons. 5.1. i.i.).<br><br>\ud83d\udc49 Ils poursuivent : \u00ab\u00a0La justification commerciale d&rsquo;une d\u00e9pense d\u00e9pend de son contexte. Sa n\u00e9cessit\u00e9 effective pour l&rsquo;entreprise n&rsquo;est pas d\u00e9terminante. Il suffit qu&rsquo;il existe un rapport de causalit\u00e9 objectif entre la d\u00e9pense et le but \u00e9conomique de l&rsquo;entreprise. Le lien de causalit\u00e9 existe lorsque la d\u00e9pense aurait \u00e9t\u00e9 consentie par un gestionnaire ordinaire faisant preuve de la diligence objective requise par le droit commercial. Si une d\u00e9pense sert \u00e0 l&rsquo;entretien de l&rsquo;actionnaire ou \u00e0 son propre plaisir, la soci\u00e9t\u00e9 gr\u00e8ve ind\u00fbment son compte de r\u00e9sultats en prenant \u00e0 sa charge une d\u00e9pense priv\u00e9e sous couvert de frais commerciaux. Comme il s&rsquo;agit d&rsquo;un facteur de diminution de la dette fiscale, c&rsquo;est au contribuable de prouver le caract\u00e8re commercialement justifi\u00e9 d&rsquo;une d\u00e9pense\u00a0\u00bb (cons. 5.1 i.f.).<br><br>\ud83d\udc49 Les frais de chasse repr\u00e9sentent plus de 50% des b\u00e9n\u00e9fices r\u00e9alis\u00e9s par la soci\u00e9t\u00e9. La contribuable n&rsquo;apporte pas de preuve (suffisante) des contrats sign\u00e9s gr\u00e2ce \u00e0 ces parties de chasses.<br><br>\ud83d\udc49 Quant aux autres frais litigieux, la contribuable se borne \u00e0 dire que sa comptabilit\u00e9 est correcte, sans apporter la preuve que chacune des d\u00e9penses litigieuse est justifi\u00e9e par l&rsquo;usage commercial.<br><br>Das Urteil ist auf Franz\u00f6sisch. Es handelt sich um einen Fall aus Genf.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TF, arr\u00eat 9C_513\/ 2025, du 17 d\u00e9cembre 2025<\/p>","protected":false},"excerpt":{"rendered":"<p>\ud83d\udc49 La contribuable est active dans la gestion de fortune. Le fisc effectue un audit des comptes et constate diff\u00e9rentes charges comptabilis\u00e9es comme frais de marketing :\u25b6\ufe0f parties de chasses \u00e0 l&rsquo;\u00e9tranger\u25b6\ufe0f restaurant\u25b6\ufe0f voyages (notamment d\u00e9placement en h\u00e9licopt\u00e8re \u00e0 l&rsquo;\u00e9tranger)\u25b6\ufe0f cadeaux\u25b6\ufe0f autres (abonnement de fitness du PDG) \ud83d\udc49 Le fisc estime que ces frais ne [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-348","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frais de marketing - quelle limite pour l&#039;entrepreneur? - de le Court<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlctax.ch\/de\/frais-de-marketing-quelle-limite-pour-lentrepreneur\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frais de marketing - quelle limite pour l&#039;entrepreneur? - de le Court\" \/>\n<meta property=\"og:description\" content=\"\ud83d\udc49 La contribuable est active dans la gestion de fortune. Le fisc effectue un audit des comptes et constate diff\u00e9rentes charges comptabilis\u00e9es comme frais de marketing :\u25b6\ufe0f parties de chasses \u00e0 l&rsquo;\u00e9tranger\u25b6\ufe0f restaurant\u25b6\ufe0f voyages (notamment d\u00e9placement en h\u00e9licopt\u00e8re \u00e0 l&rsquo;\u00e9tranger)\u25b6\ufe0f cadeaux\u25b6\ufe0f autres (abonnement de fitness du PDG) \ud83d\udc49 Le fisc estime que ces frais ne [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlctax.ch\/de\/frais-de-marketing-quelle-limite-pour-lentrepreneur\/\" \/>\n<meta property=\"og:site_name\" content=\"de le Court\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-17T15:43:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T16:15:48+00:00\" \/>\n<meta name=\"author\" content=\"brigitte\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"brigitte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dlctax.ch\\\/frais-de-marketing-quelle-limite-pour-lentrepreneur\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dlctax.ch\\\/frais-de-marketing-quelle-limite-pour-lentrepreneur\\\/\"},\"author\":{\"name\":\"brigitte\",\"@id\":\"https:\\\/\\\/dlctax.ch\\\/#\\\/schema\\\/person\\\/e0cf2e9532dd5ea2760e7efc18d17a87\"},\"headline\":\"Frais de marketing &#8211; quelle limite pour l&rsquo;entrepreneur?\",\"datePublished\":\"2025-12-17T15:43:48+00:00\",\"dateModified\":\"2026-04-07T16:15:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dlctax.ch\\\/frais-de-marketing-quelle-limite-pour-lentrepreneur\\\/\"},\"wordCount\":403,\"publisher\":{\"@id\":\"https:\\\/\\\/dlctax.ch\\\/#organization\"},\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dlctax.ch\\\/frais-de-marketing-quelle-limite-pour-lentrepreneur\\\/\",\"url\":\"https:\\\/\\\/dlctax.ch\\\/frais-de-marketing-quelle-limite-pour-lentrepreneur\\\/\",\"name\":\"Frais de marketing - quelle limite pour l'entrepreneur? 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